Mineral vs. Traditional Makeup
Mineral makeup differs from traditional makeup in a few important ways. Generally speaking, mineral makeup is derived from a handful of naturally occurring compounds (such as mica, titanium dioxide, and iron oxides), and is processed in a way that eliminates the need for other synthetic chemicals (such as preservatives and artificial fillers) which can irritate sensitive skin.
There are additional benefits to using mineral makeup owing to its ingredients and production process. These include improved skin coverage and blending, deeper and more dramatic colors, and natural UV protection. This is why many professional makeup artists, dermatologists, and health-conscious users recommend switching to mineral makeup over traditional formulations, regardless of your skin type.
100% Natural vs. "Industrial" Mineral Makeup
Mineral makeup is big business today, and this has resulted in dozens of product lines of varying price and quality. It's often the case that a more industrial mineral makeup line will utilize minerals like iron oxides and mica for its pigmentation, but will also include artificial and filler ingredients.
For this reason, we recommend examining the full list of ingredients for any makeup product you are currently using or considering. This is especially true for people with acne-prone skin, or who are otherwise sensitive to chemicals.
Benefits of Mineral Makeup
Lightweight and breathable. Mineral makeup is composed of micronized minerals (meaning finely ground), and can be micronized to varying degrees for the intended use. The result is a makeup that feels lightweight and airy on the face. It helps you avoid the feeling of "makeup face," since it's in fact lighter, and achieves coverage without any excess.
Easy to apply. Because of the micronization process, mineral makeup in generally easier to apply. It also results in better coverage and better blending. For eye shadow, this is especially true when paired with a mineral eye primer. Keep in mind that with mineral makeup, a little goes a long way. Check out our application tips for some help here.
Protective. Mineral makeup typically contains titanium dioxide, which is a common ingredient in natural sunscreens. This means you have addition protection from harmful and aging UV rays.
Reduces signs of aging. This is a unique property of many mineral makeup formulas. Due to its light-reflective qualities it can mask age-related features such as fine lines and blotchiness. Vitamin-infused lines can help heal and nourish skin and skin imperfections.
Oil-free. Mineral makeup is 100% oil free. This is good news for people with acne-prone skin, since applying the makeup won't be adding additional oils to the face, which can clog pores and cause blemishes.
Free of most irritants. Many types of sensitive skin react poorly to preservatives, artificial dyes and fragrances, and talc (a common filler), all of which can be irritating to the outer dermal layers. Some women who have never worn traditional makeup due to more severe allergies or sensitivities discover they are able to do so, once they find a high-quality mineral makeup alternative.
The Colorevolution Difference
Colorevolution is a pioneer in mineral makeup compositions, and have led the way in our dedication to using the highest-quality mineral sources and compounds available. We've even invented new processes to achieve maximum color pigmentation and range from our minerals, without resorting to additional filler compounds.
- Made in California
We make all of our products in Valencia, California. We have our own production facility, employing chemists, makeup artists, and other industry experts to ensure the highest-quality ingredient sources, the perfect range of colors, and the best mineral makeup products available. - Designed for Sensitive Skin
Our line of mineral makeup is designed to be worn by everyone, including women with sensitive skin. This means no parabens, preservatives, or chemical dyes. - Truth in Labeling
We adhere to the Truth in Labeling pledge. Our products are also cruelty-free, and never tested on animals.